Inga Café-Ruoff
Creating intuitive, scalable experiences at the intersection of design, strategy, and innovation.
0-1 Design of a Token Sale Platform for Diverse Users
A rapid design of a token sale platform that successfully balances the needs of crypto novices and experts, resulting in a user-friendly experience that accelerates onboarding and purchasing.
Crafting a Decentralized AI Agent Marketplace
Bringing SwarmZero’s early-stage vision to life in just one week, using bold visual design, seamless UI, and rapid iteration to create a polished, proof-of-concept interface. This work laid the foundation for acquiring first users, attracting investor interest, a successful Alpha launch at ETHDenver, and securing a spot in a startup incubator.
Optimizing a B2B Insurance Marketplace Listing Process
Designing a seamless red route to transform the listing process, increasing task completion by 90%.
From Confusion to Clarity: Redesigning a Review Dashboard to Drive Action
Boosting user engagement by 70% through actionable UX strategy, UI simplification, and mobile-first design.
Mitigating DeFi Credit Delegation Risk
Designing a seamless user experience to strengthen trust and streamline lending in DeFi.
Designing for Consistency: Leading A Unified Settings Page Redesign
Creating a Seamless User Experience Across Products to Improve Usability and Operational Efficiency.
About
Hi, I’m Inga. I design intuitive, impactful products that bring clarity to complexity. My work spans industries like fintech, SaaS, AI, and DeFi, where I collaborate with cross-functional teams to create insight-driven, user-centred solutions. From building 0→1 experiences to optimizing platform ecosystems, I take a strategic, hands-on approach that balances user needs, business goals, and technical realities.
Let’s build something great together. I'm open to product design roles, freelance projects, and collaborations.
