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Inga Café-Ruoff

Product Design & Strategy

Creating intuitive, scalable experiences at the intersection of design, strategy, and innovation.

Explore Work

Selected Work

Purpose for Profit

0-1 Design of a Token Sale Platform for Diverse Users

A rapid design of a token sale platform that successfully balances the needs of crypto novices and experts, resulting in a user-friendly experience that accelerates onboarding and purchasing.

Product Design
UX/UI
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SwarmZero.ai

Crafting a Decentralized AI Agent Marketplace

Bringing SwarmZero’s early-stage vision to life in just one week, using bold visual design, seamless UI, and rapid iteration to create a polished, proof-of-concept interface. This work laid the foundation for acquiring first users, attracting investor interest, a successful Alpha launch at ETHDenver, and securing a spot in a startup incubator.

Product Design
UX/UI
UI Design
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Stere

Optimizing a B2B Insurance Marketplace Listing Process

Designing a seamless red route to transform the listing process, increasing task completion by 90%.

Product Design
UX/UI
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Vendasta

From Confusion to Clarity: Redesigning a Review Dashboard to Drive Action

Boosting user engagement by 70% through actionable UX strategy, UI simplification, and mobile-first design.

Product Design
UX/UI
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SaaS Case Study Cover Image with Mobile Dashboard

Responsive MarTech Dashboard

Redesigning a Review Management Dashboard to Improve User Engagement and Task Completion.
Product Design
Design Systems
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GhoForward

Mitigating DeFi Credit Delegation Risk

Designing a seamless user experience to strengthen trust and streamline lending in DeFi.

Product Design
UX/UI
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Vendasta

Designing for Consistency: Leading A Unified Settings Page Redesign

Creating a Seamless User Experience Across Products to Improve Usability and Operational Efficiency.

Product Design
UX/UI
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About

Hi, I’m Inga. I design intuitive, impactful products that bring clarity to complexity. My work spans industries like fintech, SaaS, AI, and DeFi, where I collaborate with cross-functional teams to create insight-driven, user-centred solutions. From building 0→1 experiences to optimizing platform ecosystems, I take a strategic, hands-on approach that balances user needs, business goals, and technical realities.

Let’s build something great together. I'm open to product design roles, freelance projects, and collaborations.

Get in touch
Heuristic Evaluation
UX/UI
Product Design
UX Research
User Testing
strategy + innovation
Product Design
User Research
interaction design
Web Design
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