Inga Café-Ruoff
Creating intuitive, scalable experiences at the intersection of design, strategy, and innovation.
0-1 Design of a Token Sale Platform for Diverse Users
A rapid design of a token sale platform that successfully balances the needs of crypto novices and experts, resulting in a user-friendly experience that accelerates onboarding and purchasing.
Crafting a Decentralized AI Agent Marketplace
Bringing SwarmZero’s early-stage vision to life in just one week, using bold visual design, seamless UI, and rapid iteration to create a polished, proof-of-concept interface. This work laid the foundation for acquiring first users, attracting investor interest, a successful Alpha launch at ETHDenver, and securing a spot in a startup incubator.
Optimizing a B2B Insurance Marketplace Listing Process
Designing a seamless red route to transform the listing process, increasing task completion by 90%.
From Confusion to Clarity: Redesigning a Review Dashboard to Drive Action
Boosting user engagement by 70% through actionable UX strategy, UI simplification, and mobile-first design.
Mitigating DeFi Credit Delegation Risk
Designing a seamless user experience to strengthen trust and streamline lending in DeFi.
Designing for Consistency: Leading A Unified Settings Page Redesign
Creating a Seamless User Experience Across Products to Improve Usability and Operational Efficiency.
About
Hi, I’m Inga, a Senior Product Designer at PurposeMed, where I design inclusive health tech for complex and underserved care systems. With 7+ years of experience partnering with startups and businesses across fintech, health tech, SaaS, AI, and DeFi, I lead design from launch to scale. My approach combines hands-on execution with strategic clarity, simplifying complexity to craft intuitive, insight-driven products that deliver meaningful outcomes for both users and businesses.
